
BBusiness
AI Spending Soars, Returns Stagnate
Bain finds 90% of firms are increasing AI spend while 40% see savings under 10%, highlighting a global ROI gap.
3 min read
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Bain finds 90% of firms are increasing AI spend while 40% see savings under 10%, highlighting a global ROI gap.

EY’s surveys show 96% of tech firms now report AI‑driven productivity gains, with cost reduction and new revenue as the top ROI drivers.

Only 25% of AI projects hit ROI, but aligning leadership, picking automatable use cases, and using a clear measurement framework can lift success rates and deliver payback in months, especially for Israeli firms.
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