
AI Agents Arrive in Israel via EMET‑Aisera Deal

AI agents land in Israel, promising faster support for SMBs
EMET Group will roll out Aisera’s AI‑driven service agents across Israel under an exclusive partnership, bringing enterprise‑grade automation to local small‑business workflows. The agents can handle routine tickets, answer FAQs and even trigger actions in CRM or marketing platforms, all through familiar channels like WhatsApp for Business.
How Aisera’s agents work and why they matter
Aisera’s AI agents combine large‑language‑model chat capabilities with pre‑built integrations to ticketing, CRM and marketing tools. When a customer writes “I need a refund” on WhatsApp, the agent pulls the relevant order data, validates the request and either resolves it automatically or escalates to a human with full context. This reduces manual handling time and cuts the need for separate chatbot and ticket‑system layers, a benefit highlighted by several industry analysts TechCrunch, The Marker, and Globes.
Expected productivity gains for Israeli SMBs
Research shows that AI‑driven support can automate roughly 60% of repetitive customer‑service tasks. For a typical Israeli small‑business support team that spends 10 hours per week on such tasks, Aisera’s agents could free about 6 hours weekly – roughly three full work‑days each month. Using the verified Israeli cost of ₪90 per loaded hour, that translates to a savings of ₪540 per week, or about ₪28,000 per year per team.
Pricing and rollout timeline
EMET will offer a managed, no‑code model priced at roughly ₪350 per month for each weekly hour of automation, matching the market‑standard for managed AI services in Israel. A medium‑complexity automation (e.g., integrating WhatsApp, a CRM and a ticketing system) typically costs a one‑time build of ₪4,500, meaning a payback period of under six months for the average SMB.
What it means for Israel’s business landscape
The partnership aligns with Israel’s push for responsible AI, backed by the Israel Innovation Authority, and gives local firms a ready‑made path to modernize customer support without heavy IT overhead. Small businesses can now add AI‑powered chat, WhatsApp, and CRM automation at a fraction of the cost of building custom solutions, accelerating digital transformation across the country.
Looking ahead: broader AI‑agent adoption
Analysts expect AI agents to expand beyond support into sales‑lead qualification and internal HR help‑desks within the next year. As more Israeli firms adopt these agents, the cumulative effect could free thousands of work‑hours annually, driving productivity and allowing staff to focus on higher‑value activities.
For a quick ROI estimate, try our automation calculator or explore the full data set on our AI‑automation page.
Sources & further reading
FAQ
What are Aisera’s AI agents?
They are AI‑driven service bots that handle routine tickets, answer FAQs and trigger actions in CRM or marketing tools, all through channels like WhatsApp.
How much of support work can be automated?
Around 60% of repetitive customer‑service tasks can be handled by the agents, freeing several hours each week.
What is the cost for Israeli SMBs?
A managed model runs about ₪350 per weekly hour of automation, with a one‑time build cost of roughly ₪4,500 for medium‑complexity setups.
When will the service be available?
EMET plans to roll out the agents throughout 2024, starting with early‑adopter pilots in the second quarter.
Is the solution compliant with Israeli AI guidelines?
Yes, the partnership follows the Israel Innovation Authority’s responsible‑AI framework, emphasizing data protection and transparency.
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